不谈工具谈玩具——6月新刊

不谈工具谈玩具——6月新刊

六月一日是儿童节,但过节的可不光是儿童,除了陪着孩子过节的家长,“不愿长大”的叔叔阿姨和哥哥姐姐们也在互相道着节日快乐,吃吃喝喝,玩玩闹闹,忆童年,追往昔。

虽然《摄影世界》也已经老大不小了,可我们仍童心未泯,喜欢尽情游戏。

所以,我们在6月不谈工具谈玩具!

专题-1

本期专题中,我们简单梳理了玩具相机产品的发展阶段,呈现了几位中外摄影师使用玩具相机拍摄的照片和给他们带来的工作生活乐趣。从这些照片中我们可以看到,创造力和相机的专业性并不成正比,即使是玩具相机,也能给生活和工作带来令人惊讶的欣喜。

专题-2

玩具相机一般指价格低廉、功能简单、材质简陋(大多数是塑料材质,而且不是什么优质塑料),好玩胜于好用的相机。

从目标用户的角度,玩具相机大致可以分为三类:

一类是针对摄影爱好者,特别是胶片爱好者的,如 LOMO LC-A 相机、各类多格相机(这类相机有多格镜头,同时或依次拍摄,在一张胶片上得到连在一起的多幅图像)、各类全景相机和鱼眼效果相机;

一类是作为礼品的塑料相机,比如 1960 年代生产的戴安娜(Diana)相机被进口到美国后就有大量加油站和游乐场将其作为礼品或奖品,又如《时代》周刊在1980年代曾制作简易塑料相机赠送给订户;

还有一类是面向儿童的相机玩具,比如 1933 年,柯达就曾生产童子军勃朗宁(Boy Scout Brownie)盒式相机,主要是为了吸引儿童家长为孩子们买一台便宜并方便实用的相机, 而米奇老鼠、芭比娃娃、 Hello Kitty 猫、皮卡丘等玩具形象的相机也非常多,它们也都瞄准儿童市场。

不同使用者对待玩具相机的态度自然不一样,有人会完全是其为玩具,有人会拿它们作为工作工具,也有人用玩具相机进行艺术创作。但在摄影完全走向数码化的当下,玩具相机作为一类摄影工具,被赋予了器材之外的文化内涵,用玩具相机拍照片的行为也代表了一种随性自然的生活态度。

玩具相机的使用者们大都更关心摄影体验而不是照片质量。毕竟,得到一张令人满意的照片越来越容易,用相机“图个乐儿”也是繁忙生活的调剂。

专题-3

专题-4

专题-5

专题-6

201606新刊导读-cover

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